Tomorrow sees the year’s most anticipated game released, Halo: Reach; it is naturally being accompanied by a very large marketing campaign. Halo: Reach is exclusive to the Xbox and, as with other Xbox 360 titles, if gamers want to play online then they need to have an Xbox LIVE Gold subscription.However, this weekend Microsoft will be allowing all owners of Halo: Reach, even if they are only Xbox LIVE Silver subscribers, access to the multiplayer gaming content. The company has said that “from 17-19 September, everyone can enjoy the online multiplayer modes as [they] unlock all the benefits of Xbox LIVE Gold for [their] Silver subscribers”. It is assumed that many people who buy Halo: Reach over the next few days will already be Xbox LIVE Gold subscribers, but this “free LIVE weekend” might encourage Silver subscribers to also purchase the game this week. This could help increase sales of both the Halo game and Xbox LIVE subscriptions.
