In order to get everything a Call of Duty game has to offer, players may soon find themselves spending more than the $60 on the game and $15 on the odd map pack; speaking at the Deutsche Bank Securities Inc. Technology Conference, Activision CFO Thomas Tippl revealed that the publisher is “looking to extend recurring revenue models.” However, instead of monetizing what players currently get for free, Activision sees itself adding “new and innovative service offerings that could give players more choice.” “What we’re not going to do is take anything away from players that they used to get today for the price they get it for today,” Tippl assures. “I don’t think that would be a good and smart business decision.”
