Speaking with MCV, Activision’s European Call of Duty general manager Michaël Sportouch laid out one of the core mission objectives for Black Ops: “set another record” like Modern Warfare 2. Surpassing any record for MW2 is a lofty goal. To put it in perspective, MW2 holds the record for not just the biggest commercial success in videogame history, but the history of the entertainment at large – movies and music included. MW2’s initial five day commercial killstreak included The Dark Knight and Harry Potter and the Half-Blood Prince films, along with Grand Theft Auto IV. Some other less-lofty MW2 records include Activision’s internal markers for videogame pre-orders and DLC via MW2 map-packs. Citing retail sources, Pacific Crest Securities analyst Evan Wilson stated that pre-order numbers are already up over that of MW2′s and Black Ops will sell in excess of 12 million copies
Why Activision believes MW2 records were made to be broken by Black ops
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Speaking with MCV, Activision’s European Call of Duty general manager Michaël Sportouch laid out one of the core mission objectives for Black Ops: “set another record” like Modern Warfare 2. Surpassing any record for MW2 is a lofty goal. To put it in perspective, MW2 holds the record for not just the biggest commercial success in videogame history, but the history of the entertainment at large – movies and music included. MW2’s initial five day commercial killstreak included The Dark Knight and Harry Potter and the Half-Blood Prince films, along with Grand Theft Auto IV. Some other less-lofty MW2 records include Activision’s internal markers for videogame pre-orders and DLC via MW2 map-packs. Citing retail sources, Pacific Crest Securities analyst Evan Wilson stated that pre-order numbers are already up over that of MW2′s and Black Ops will sell in excess of 12 million copies
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